Insights and Data
Optimove, a leading CRM marketing solution provider, has recently unveiled its latest insights on bettors' wagering intentions for Euro 2024. This comprehensive report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal intriguing trends in betting behavior. More than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors engage in betting on several games per week. A substantial 76% of respondents bet at least once a month.
When it comes to the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%. The data also shows that 57% of bets are placed on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
Euro 2024 is set to be a monumental event for bettors across Europe. An impressive 84% of bettors plan to place bets on Euro 2024, even if their national team is not participating. Live betting during games is especially popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, according to 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors. These insights provide a clear picture of what motivates bettors and how they approach wagering on major sporting events.
Marketing Challenges
Despite the enthusiasm for betting, many respondents have reported abandoning specific platforms due to an overwhelming number of marketing messages or irrelevant content. This highlights a significant challenge for sportsbook operators: the need to tailor their communication strategies thoughtfully.
Industry Implications
The insights from this report serve as a cautionary tale for sportsbook operators. To deepen player loyalty and optimize customer lifetime value, operators must focus on personalized and relevant communications. As the report indicates, understanding and responding to bettors' preferences and behaviors is crucial.
The findings also underscore the incredible opportunity that Euro 2024 presents. For sportsbook operators, this event is a chance to build deeper relationships with both current and new players. The results of this report provide a clear guide for operators looking to maximize their engagement strategies and enhance their market position.
In conclusion, the Optimove Insights report delivers valuable data that can inform strategic decisions for sportsbook operators ahead of Euro 2024. By leveraging these insights, operators can better meet the needs and preferences of their customers, ensuring a more engaging and relevant betting experience.