Utah Hockey Club Unveils Colors, Logo, and Jerseys for Inaugural Season
The Utah Hockey Club has officially revealed its color scheme, logo, and jerseys for its inaugural season in 2024-25. After relocating from Arizona, the team has embraced a look that reflects the unique landscape of its new home in Utah.
Embracing Utah's Natural Beauty
For its debut season, the team will go by the Utah Hockey Club moniker while it sorts out a more permanent rebrand for the 2025-26 season and beyond. The chosen colors, along with the temporary name and logo, were revealed in a much-anticipated announcement.
The club has chosen "rock black," "salt white," and "mountain blue" as the official color scheme. These hues have been selected to resonate with Utah’s natural beauty and rugged terrain. Keeping the logos simple, the team will use "Utah Hockey Club" in various forms, including versions featuring the state of Utah. These colors will remain even after the team finalizes its new name, which is currently being decided by a fan vote.
Classic Jersey Designs
The team's jerseys have been designed with a classic and simple aesthetic. The home sweater is predominantly black with "UTAH" spelled out diagonally across the front. The away jersey follows the same design but uses white as the primary color. This diagonal text format is a common design in the league, famously utilized by the New York Rangers.
Teams such as the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights have also employed this design in recent alternate uniforms. The simplicity and classic feel of the uniforms provide a sense of tradition while the team prepares for its permanent identity.
Upcoming Rebrand
As the Utah Hockey Club embarks on its new journey, the team is in the process of finalizing its permanent rebrand. Fan voting for the new team name is scheduled to end on June 20. The finalists in the naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the Utah Hockey Club name.
This community-driven approach to the rebrand highlights the organization’s commitment to building a strong, local fan base from the start. Engaging fans in the rebranding process not only fosters a sense of ownership but also encourages local support and enthusiasm for the team.
Statements Reflecting Excitement and Tradition
The new team colors—"rock black," "salt white," and "mountain blue"—perfectly encapsulate the spirit of Utah's rugged landscape. The interim name "Utah Hockey Club" and the simple "UTAH" diagonal text on the jerseys keep things straightforward and rooted in tradition, providing a solid foundation for the team's future identity.
As the team eagerly anticipates the conclusion of the fan vote, there is a palpable sense of excitement among fans and players alike. The Utah Hockey Club looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community.
In the lead-up to the debut season and the unveiling of its permanent identity, the excitement continues to build. The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds.
A Sense of Belonging and Pride
The unveiled design and color schemes not only set the stage for what is expected in the future but also create a sense of belonging and pride among fans and players. This transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come.
With the new visual identity in place, the Utah Hockey Club is set to make a lasting impression in its inaugural season. The focus on tradition, community involvement, and the natural beauty of Utah ensures that the team will start its journey on a solid foundation. As the team looks to secure its permanent identity, the fans’ role in this process underscores the importance of their support and engagement in building a strong, vibrant hockey culture in Utah.