The Los Angeles Kings have unveiled a new logo, drawing inspiration from the iconic 1990s Gretzky era. This updated emblem bridges the gap between the past and the present, evoking memories of a legendary period while pointing towards a promising future.
A Nod to the Gretzky Era
Wayne Gretzky's tenure with the Kings left an indelible mark on the team, and his influence is evident in the new logo. The revival of the "Chevron" design from the Gretzky era serves as a tribute to those historic moments, connecting them with the team's future ambitions. Prominently featured at the top is "Los Angeles," situating the team firmly within its city while honoring its storied past.
Integrating the Past and the Present
The redesign also includes an updated version of the original 1967 crown, further encapsulating the franchise's rich history and evolution. By reimagining elements from the early 90s jerseys, the new logo is a seamless fusion of classic and modern elements. This reimagined design replaces the previous logo unveiled in 2008, signaling a new chapter for the team.
Two Years in the Making
The path to the new logo was a two-year process, marked by extensive effort and collaboration. Luc Robitaille highlighted the significance of this extensive process, emphasizing the coordination and feedback from both past and current players. Robitaille remarked, "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles."
Honoring the Past and Embracing the Future
By incorporating elements from the Kings' 57-year history, the new logo honors the team's past while also setting the stage for future iterations. Robitaille further added, "This evolution is rooted in our 57-year history and embraces the elements of our eras." The commitment to tradition and progress aims to resonate with both long-time fans and new supporters.
Pride Throughout the Organization
Kelly Cheeseman echoed the sentiment of pride felt throughout the organization. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman stated. This widespread pride and enthusiasm reflect the team's dedication to both honoring its roots and looking ahead to future achievements.
Launch at the Crypto.com Arena
Fans will be able to purchase the new logo apparel starting Friday, June 21 at the Crypto.com Arena's Team LA Store. The launch event will offer fans the first opportunity to get their hands on the new gear and celebrate the roll-out of this significant update. The new design not only honors the team's past but also embraces future possibilities, making it a symbol of both heritage and hope for the Kings' community.
In essence, the redesigned logo embodies a union of historical reverence and modern ambition, aiming to capture the hearts of fans across generations. As it ushers in a new era of LA Kings Hockey, the logo stands as a testament to the team's rich heritage and bright future.